The Macallan and Bentley Motors announce partnership
06 July, 2021
The Macallan single malt Scotch whisky and Bentley Motors have announced a partnership with a key focus on sustainability.
Russia: CEDC/La Martiniquaise deal commences
16 January, 2012
Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.
Chivas Regal launches global ad campaign
11 February, 2011
Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
