The Macallan and Bentley Motors announce partnership
06 July, 2021
The Macallan single malt Scotch whisky and Bentley Motors have announced a partnership with a key focus on sustainability.
Russia: CEDC/La Martiniquaise deal commences
16 January, 2012
Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.
Chivas Regal launches global ad campaign
11 February, 2011
Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.